Social media is a great way to share information, news and images with a large and diverse audience. However, to maximize the impact of your publications, it is essential to know the optimal dimensions of the visuals for each social network. This is because image dimensions vary from one social network to another, which can affect the quality of the images and their impact on your audience.
In this article, we’ll take a look at the optimal visual dimensions for the major social media platforms in 2023.
Facebook is one of the largest social networks in the world, with over 2 billion monthly active users. Recommended image dimensions for Facebook posts are 1200 x 628 pixels for horizontal images and 1080 x 1080 pixels for square images. Vertical images should be 1080 x 1350 pixels in size. The dimensions of the Facebook page cover image are 820 x 312 pixels.
Instagram is a photo and video sharing platform with over 1 billion monthly active users. Recommended image dimensions for Instagram are 1080 x 1080 pixels for square images, 1080 x 1350 pixels for vertical images, and 1080 x 608 pixels for horizontal images. Profile images must be 110 x 110 pixels in size.
Twitter is a social networking platform that allows users to post messages called “tweets”. The recommended image dimensions for Twitter are 1200 x 675 pixels for horizontal images and 1200 x 1200 pixels for square images. Profile images must be 400 x 400 pixels in size.
LinkedIn is a social networking platform focused on professional relationships. The recommended image dimensions for LinkedIn are 1200 x 628 pixels for horizontal images and 400 x 400 pixels for profile images. The dimensions of the LinkedIn Page cover image are 1536 x 768 pixels.
Pinterest is a visual social networking platform that allows users to create and share image boards. Recommended image dimensions for Pinterest are 1000 x 1500 pixels for vertical images and 1000 x 1000 pixels for square images.